Open rates are becoming an increasingly unreliable metric. Privacy-centric email clients like Hey stripped tracking pixels from emails. And now iOS 15 automatically loads pixels that skew open rates higher than they should be.

Going forward click rates will become more important but there's potential for new metrics as well like replies. Have you noticed a change in your open rate in the past few months?

Also our featured newsletters this week cover logo designs, the history of horror, space, remote jobs, and more!

Articles & Tools

How iOS 15 has impacted open rates for creators — convertkit.com

Apple released iOS 15 which automatically opens all emails by subscribers who use Apple mail apps. This post provides an update on the open rate trends across all ConvertKit accounts since this change.

Shortwave wants to bring back Google Inbox — techcrunch.com

Shortwave is launching today to bring back Inbox by Gmail.

emailkick — www.emailkick.com

Transactional Email Designer for Amazon SES that enable you to send and track emails.

Sponsor

EmailOctopus — emailoctopus.com

Join the newsletter creators using EmailOctopus to grow their audience.

Featured Newsletters

LogoArchive — inboxreads.co

A newsletter dedicated to researching and sharing the stories and ideas behind modernist logos.

Into Horror History — inboxreads.co

Explore the history and lore of horror, from influential creators to obscure events. Cryptids, ghosts, folklore, books, music, movies, strange phenomena, urban legends, psychology, creepy mysteries.

Sponsor

Actionable SEO tips – get more site traffic — compassdigitalstrategies.com

SEO Domination is your no-fuss SEO newsletter brimming with tools and tips to help you really understand search engine optimization.

Battleground — inboxreads.co

Helping you understand American democracy as it happens through local news, election data and maps.

The Convo Kit — inboxreads.co

Smart convo starters in your inbox every Saturday morning. The week’s coolest tech, space, and science news in just 5 minutes, for free.

NoCommute — inboxreads.co

Get remote job openings that have been posted for less than 24 hours to your inbox every day.

Jardinee — inboxreads.co

Jardinee is an independent magazine dedicated to educating our readers regarding the quality of essential oils and herbal products, how to use them for different treatments, and best places to buy them.

Fresh Powder — inboxreads.co

Fresh Powder is the complete skiing newsletter for anyone going on season. The latest resort guides, ski news and event updates are all combined into the only weekly newsletter you need.

A Jew Grows in Brooklyn — inboxreads.co

A Jew Grows in Brooklyn is a multimedia magazine of very eloquent and philosophical prose and sometimes vulgar and crude and chronically online jokes too.

See Ya

Hope you enjoyed this week’s issue! If you’re interested in sponsoring InboxReads, you can book an ad here.